By 2011 mobile subscriptions will reach 3.9 billion (56% of the global population), where over 1 billion mobile devices has been sold in 2007, compared to only 200 million PCs and 200 million TVs, so Mobile Advertising presents a perfect opportunity, as other advertising mediums such as television, radio, and the Internet are indulged with performance challenges, as Mobile Advertising is expected to be worth $19 billion by 2011.
Mobiad is a mobile advertising platform developed by Javna as part of Javna Media Network (JMN), Mobiad enables Ad Agencies or brand owners to target their audience on their mobile handsets by building innovative campaigns , offering an effective and direct advertising channel that focuses on delivering a more related and enjoyable Ad experience to consumers.
Advertisers, Ad agencies can manage their advertising campaign from a single venue. Mobiad allows advertisers to Plan, execute and monitor multi level mobile advertising campaigns
MobiAd offers the ability to target specific Audience segments based on campaign brand content to increase campaign success percentage.
Mobiad provides advertisers and Ad agencies with the ability of tweaking and manipulating their campaign delivery mediums while running according to campaign progress outcomes.
Advertisers can select multiple Ad content types of multimedia (image/text/video/audio) and type of delivery (SMS, MMS, WAP Push, On Call image and changing background upon receiving and transmitting call).
advertisers are provided with innovative capabilities to track and monitor their campaigns progress and status by viewing the number of impressions, clicks and responses generated by Ad recipients.
Mobiad offers flexible Pricing modules that ensure a cost effective campaign pricing process for both sides Mobiad and brand owner.
-Cost Per Click CPC.
-Cost Per 1000 Impression CPM.
The cost of mobile Advertising is low compared to other Advertising Mediums.
MobiAd offers a versatile range of Ad delivery channels to make the Ad experience more enjoyable and related to consumers and their mobile devices resulting enhanced brand awareness.
Unlike any other advertising platform MobiAd gives you the opportunity to narrow audience criteria flexibly according to tightly focused criteria’s such as Age, sex, location, occupation, religion and interests or even any criteria that the advertiser feel important to the success of his campaign.
As an advertising platform, the mobile is perfect, since people carry them around everywhere. Advertisers can reach out to these unwitting consumers at any time of the day.
MobiAd Guarantee campaign success due to the simple fact that mobile advertising is personal in nature, Consider the fact that instead of advertising on a huge billboard and hoping that those that drive by will see it, you are giving personal attention to the individual. Instead of hoping that the channels don’t get changed when your commercial comes on, send it right to the individual and know that when they glance at their phone, they already have your message. This personal touch is quite powerful.
Due to the high reach percentage of individuals on their personal handsets, and to the tightly focused audience targeting, MobiAd offers an intrusive and effective advertising methodology.
End user has the choice of opting in and out of MobiAd services, our Profiles database is accurate and 100% opted in users, as part of our policy of respecting user rights.